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In the news:
- What’s Really Happening With the Technology and Data That Helped President Obama Win
Medium / Matt Compton and Andrew Brown
The technology and learning that helped Democrats win in Virginia last November wasn’t created overnight, and it wasn’t created from scratch in 2013. It was the result of a decade-long investment by the Democratic Party. And the resulting innovations reflect our core Democratic values — that we are better with more inclusion, more participation, and when more voices get heard. That’s what both Obama campaigns did, and now Democratic races of all sizes will have access to the same technology.
- Democrats Try to Build on Technology Lead
Wall Street Journal / Patrick O’Connor
President Barack Obama‘s re-election effort revolutionized how campaigns locate and persuade likely supporters. The Democratic National Committee now wants to offer those tools to candidates much lower down the ballot. The DNC launched the latest iteration of its data and technology arm this week ahead of the committee’s winter meeting. The goal is to build off of breakthroughs the party made in each of the past two presidential elections by helping candidates at every level benefit from lessons learned during those earlier campaigns.
- DNC ups tech push ahead of midterms
CNN / Dana Davidsen
The Democratic National Committee is working to leverage the voter data and election tools refined during Barack Obama’s historically tech-savvy campaigns in upcoming elections. The DNC said it’s making accessible to Democratic campaigns nationwide this year a voter file with constantly updated data from past elections in an effort to coordinate voter information as well as help those campaigns better strategize and manage volunteers.
- Project Ivy: Democrats Taking Obama Technology Down Ballot
Time / Zeke Miller
Fifteen months after the 2012 presidential campaign, the Democratic National Committee announced a new effort Monday to make the advanced data tools used by the Obama campaign available to Democratic candidates across the country.
The initiative, nicknamed Project Ivy, will take many of the sophisticated data, analytics, and communications tools used by the Obama campaign out of storage, allowing them to be used by Democratic candidates from school board to Senate, party officials told reporters Monday afternoon, as Democrats look to maintain their technological advantage over better-funded Republicans.
- Democrats strive to stay ahead in tech race
The Hill / Alex Jaffe
The Democratic National Committee is pledging to maintain its data and technological advantage over the GOP to meet its biggest challenge yet: the 2014 midterm elections. Staffers at the DNC are working to translate many of the unprecedented data tools that made President Obama’s reelection campaign the most technologically savvy in history to campaigns up and down the ballot this election year.
- NGP VAN touts DNC’s ‘Project Ivy’
Campaigns and Election / Sean Miller
NGP VAN is bullish on the Democrats’ ability to stay ahead in the tech race. The Democratic National Committee this week launched Project Ivy, a multi-million dollar effort to put tools like NGP VAN’s Votebuilder into the hands of downballot candidates. Naturally, the firm was “honored” to expand its market reach. “Not only do Democrats have the message and technology to run smart, data driven campaigns up and down the ballot – they have a culture that values and knows how to apply that technology”, Bryan Whitaker, COO of NGP VAN, said in a statement. “No one is resting on their laurels, and we’re all-in to help build on our technological competitive advantage over Republicans.”
- Campaign Trail: DNC Launches ‘Project Ivy’ Data Initiative for Democratic Campaigns
In the Capital / Ayobami Olugbemiga
The Democratic National Committee announced Monday a new initiative to allow Democratic candidates across the country to access the data, analytics and communications tools used by the Obama campaign during the 2012 presidential election. The new effort, called Project Ivy, will take the technological tools that worked during the Obama campaign and scale them so they can be incorporated by every Democratic campaign in the 2014 midterms and beyond. “Project Ivy is the initiative at the heart of data and technology innovation for the Democratic Party,” reads the DNC fact sheet on the initiative. “Its mission is simple: to empower state parties, campaigns, organizers and voters to engage in elections at all levels by giving them access to the best tools from the 2012 Obama Campaign, while investing the tools of the future.”
- The Democratic Party Is Launching A Tech Startup
Business Insider / Hunter Walker
This week, the Democratic National Committee is launching “Project Ivy” a program designed to bring to local races the tech tools that helped Barack Obama win the White House. As part of this multimillion dollar push, they’re looking to hire a few good techies.
A fact sheet distributed by the DNC Tuesday identified the “four tools and strategies at the core of Project Ivy” — a “voter file and data warehouse,” “analytics infrastructure,” “field and marketing tools,” and “training and fostering a culture that cultivates further technological innovations.”